Some of the most creative brands are serendipitous in occurrence. Even if a brand is simply an iteration of an immemorial concept, sometimes just a touch of contrast to an already beloved idea is all that is required to create an entirely new means of enjoying something seemingly perfect.
Meet Paul Mason, AKA Fashion Santa, if for some odd reason you have never heard of him or seen him. He is a brand borne of one man's unfortunate familial loss and subsequent grief-grown-cum-confidence-boosting full, white, Santa-like beard. If he had not already been a model throughout his life, it is unlikely he would have had the idea to parlay his facial hair neglect into a source of happiness for others. Things just lined up!
Svelte in comparison to traditional Santa Claus, this fashion modeling St. Nick adds a touch of class that the older, portly fellow could never have swung, and so while the fat, jolly one picks toys from his sleigh, this thin, intense one slays pics for charity, all in service to the Santa Claus brand.
Find him on Instagram:
Brand Est. 2014
